Acumen Corporate Property proposal design

Branding

Typography

Editorial design

Art direction

Report design

Tender/proposal design

about this project

Acumen Corporate Property is a specialist consultancy firm focusing on corporate real estate, with an emphasis on providing independent commercial tenant advisory and occupational representation services. Our design approach to this 30+ page document was to be as refined with design as Acumen is careful with their work.

White space contrasts with and balances full-page images of corporate real estate and aspirational location shots, resulting in an elegantly minimalist, easy-to-read document. We chose a dynamic font (superfamily Macklin) that boasts complementary serif and sans serif styles. It was designed by Malou Verlomme of the Monotype Studio.

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