Sergeant Lok branding design

There is a story.
The logo does not need to tell this story.
It merely hints and sets the scene.
It uses subtlety and nuance to do this.
It is an appetiser for what is to come.

The logo mark for this branding design project is contemporary in appearance, however, it reveals clear references to traditional Chinese characters. The final design is clean but complex with a stamp of authority. The strong colour palette links to the new interior design and the original architectural features.