Acumen Corporate Property proposal design

Branding

Typography

Editorial design

Art direction

Report design

Tender/proposal design

about this project

Acumen Corporate Property is a specialist consultancy firm focusing on corporate real estate, with an emphasis on providing independent commercial tenant advisory and occupational representation services. Our design approach to this 30+ page document was to be as refined with design as Acumen is careful with their work.

Cover page for the Acumen Corporate Property’s proposal document titled 'Submission to provide Real Estate Consultancy Services,' designed by the graphic design agency The End Creative Agency in Sydney.
Black and white image of buildings at night with Acumen Corporate Property's symbol.
A page part of the Acumen Corporate Property proposal design. Designed by the graphic design agency The End Creative Agency in Sydney, focusing on corporate real estate consultancy.

White space contrasts with and balances full-page images of corporate real estate and aspirational location shots, resulting in an elegantly minimalist, easy-to-read document. We chose a dynamic font (superfamily Macklin) that boasts complementary serif and sans serif styles. It was designed by Malou Verlomme of the Monotype Studio.

Inside page for the proposal document of Acumen Corporate Property, a corporate real estate consultancy firm in Perth, Australia.
Image of an office for the report of Acumen Corporate Property, a corporate real estate consultancy firm based in Perth, Australia.
Profile pages designed by the graphic design agency The End Creative Agency in Sydney.
Case study page for Acumen Corporate Property, showcasing corporate real estate buildings in Australia.
Staff and major projects page for Acumen Corporate Property, highlighting key projects in Perth, Australia.
Aerial beach view with clear water combined with the Acumen Corporate Property white symbol.
Thank you page from the Acumen Corporate Property proposal design, featuring a serif typography with a corporate and professional tone.
An animated GIF of a tablet with multiple pages from the Acumen Corporate Property proposal document designed by the graphic design agency The End Creative Agency in Sydney.
A black and white image of tall corporate office buildings featuring the circular symbol of Acumen Property Proposal.
A collage of pages from the proposal document for Acumen Corporate Property, designed by the graphic design agency The End Creative Agency in Sydney.