At The End Creative Agency we’ve always loved restaurant menu design and bar menu design. They allow a level of creative play that is often not permitted elsewhere. We are incredibly lucky to live in a world where it is possible to discover a feast of design inspiration in every meal.
For the first of many courses of this series, we’d love to showcase some amazing work by Pentagram – in particular, the striking black and white, high contrast compositions found at Bacàn restaurant, New York.
Here, custom typography, designed in a playful way, converts to illustration, not only to create decorative elements that populate the stationary design, signage design and social media, but they also to bring to life the
printed menu, resulting in an outstanding chaotic beauty somehow mimicking the translation of the Italian word bacàn: the loud sound of a great dinner or party. The only use of color is the craft paper background on the stationary. It is interesting to understand how these highly contrasted black and white forms overlay – although seemingly very simple, the composition is full of character and highly visible and recognisable.
See it on grandbacan.com