Ruby Princess report design

Editorial design

Publishing

Art direction

Design for government

Publication design

about this project

Working for the NSW Government Department of Premier and Cabinet, we completed the design and printing of the report for the Special Commission of Inquiry into the Ruby Princess. In March 2020, a great number of infected people disembarked the Ruby Princess cruise ship in Sydney and travelled to their homes, spreading the Covid-19 virus across the country. This was the most significant setback for Australia during the early days of the pandemic.

It was devastating not only for the country but for the loved ones of those who died after contracting Covid-19 either on the ship or from those who disembarked.

In a time of great insecurity, national health care was the most important issue. It was important for us as designers to present the findings of this inquiry in a clear and engaging way to maximise the positive impact the report would have – improving protocols and processes for the future.

A forest background image with the word 'IMBUE' positioned vertically, designed by the graphic design agency The End Creative Agency in Sydney.
A forest background image with the word 'IMBUE' positioned vertically, designed by the graphic design agency The End Creative Agency in Sydney.

We designed the document in an official style which is also thoughtful, respectful and free of unnecessary decorations or visual accessories; to feel serious and impactful yet calm.

The subject covered is technical and complex, but the design is clear, accessible, concise and digestible.


Extreme attention to detail, from micro to macro, along with a highly considered use of white space, keep this extensive, 320-page, 14-chapter report visually engaging.

A close-up of the NSW Government coat of arms and clean page layout for the Special Commission of Inquiry into the Ruby Princess report, designed by the designers at The End Creative Agency.
A spread from the Special Commission of Inquiry into the Ruby Princess report, created by The End Creative Agency, a Sydney-based graphic design agency.
A clean double-spread from a report created by The End Creative Agency in Sydney.
A spread from the Special Commission of Inquiry into the Ruby Princess report, with a minimalist blue design element.
A view of the contents page of the Special Commission of Inquiry into the Ruby Princess report, highlighting the structured layout of the chapters, designed by the designers at The End Creative Agency.
A full-page spread showcasing the complete layout of the Ruby Princess report, brought to life by The End Creative Agency.
An open page of the Ruby Princess report for the NSW Government, showcasing a list of contents.
The cover and back cover of the Ruby Princess report, designed by the designers at The End Creative Agency.
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