Sergeant Lok branding design

Branding

Logo design

Menu design

Signage design

Art direction

about this project

There is a story.
The logo does not need to tell this story.
It merely hints and sets the scene.
It uses subtlety and nuance to do this.
It is an appetiser for what is to come.

The logo mark for this branding design project is contemporary in appearance, however, it reveals clear references to traditional Chinese characters. The final design is clean but complex with a stamp of authority. The strong colour palette links to the new interior design and the original architectural features.

Logo design for Sergeant Lok, blending heritage with modern aesthetics, brought to life by The End Creative Agency.
A mood board showcasing a variety of inspirations for Sergeant Lok's branding design.
A text graphic used for Sergeant Lok’s branding design. It hints at the narrative behind the brand’s story, showcasing the thoughtful approach used by The End Creative Agency.
A color palette, created by The End Creative Agency, a Sydney-based graphic design agency, for Sergeant Lok in New South Wales.
A bold and vibrant application of Sergeant Lok's logo on a pink background, designed by The End Creative Agency.

The Sergeant Lok menu design is refined and elegant; the identity is uncomplicated but dynamic, making it suitable for a variety of applications. There is a distinct nod to Chinese heritage.

A banner design for Sergeant Lok's Pop-Up, created by The End Creative Agency, a Sydney-based graphic design agency.
An application of the banner designed for Sergeant Lok's Pop-Up by The End Creative Agency in Sydney.
Menu design for Sergeant Lok using a deep green background, designed by the designers at The End Creative Agency.
Menu design created by the designers at The End Creative Agency for Sergeant Lok in New South Wales (NSW).
A look at the cover and inside page of the menu design done by The End Creative Agency for Sergeant Lok.
A closer look at the Entrée section on the menu of Sergeant Lok, designed by the graphic agency The End Creative Agency.
A closer look at the Desserts section on the menu of Sergeant Lok, blending traditional Chinese characters and English text, designed by the graphic agency The End Creative Agency.
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