Soju branding & menu design

Branding

Typography

Logo design

Menu design

Art direction

about this project

The logo type is used to define the brand independently or combined with the secondary (Korean) type. The logo type may be used only as one colour contrasting to the background or less contrasting for a more subtle application. The colour chosen is always dictated by the environment and the usage. 

Image of the Soju restaurant exterior, showcasing the logo designed by The End Creative Agency.
Logo design for Soju in New South Wales (NSW) featuring a playful typography, designed by The End Creative Agency, a Sydney-based graphic design agency.
Business cards for Soju, a Korean Restaurant in New South Wales. The design contrasts the bold typography with a neutral background, created by the designers at The End Creative Agency.

Soju celebrates the flavours of Korean cuisine and borrows from the depth of Korean culture. The playful logo typeface has textured edges and weight variation. This, coupled with the inconsistent spacing, breathes personality into the typography. It almost has a drunken feel... and with K-bomb Shots and Soju-Coladas on the menu we may have ended up closer to the truth than we had bargained on!

Close-up view of the menu for Soju featuring a playful typography and dish descriptions, designed by the graphic design agency The End Creative Agency in Sydney.
Front and inside page view of the Soju menu featuring a playful typography and the branding design, created by the designers at The End Creative Agency.
Close-up view of Soju’s Hot Pots menu page on a clipboard, designed by The End Creative Agency, a Sydney-based graphic design agency.
Two pages of the menu designed for Soju by the Australian graphic design agency The End Creative Agency.
A close-up of a page of the Soju menu, featuring a playful typography, designed by The End Creative Agency in Sydney.
A full view of the menu design for Soju, featuring a minimalistic design with playful typography. Designed by the graphic design agency The End Creative Agency in Sydney.
Chalkboard-style Soju restaurant menu, designed by the designers at The End Creative Agency.