Universal Restaurant Salt Shaker design

Branding

Packaging design

Montage

about this project

This playful salt shaker was designed to catch the gaze of Universal Restaurant’s clientele, in particular, the many international students who frequent the area and the restaurant. The design brief was simple: create something to amuse and delight.

The softness and flow of the script font contrasts against the clean lines and sharp corners of the sans serif used in upper case.

A 360º animation showcasing the playful salt shaker design for Universal Restaurant, featuring contrasting script and uppercase sans serif fonts, created by The End Creative Agency.
A front view of the salt shaker package design for Universal Restaurant, featuring a bold script font for the word 'Salt' and uppercase sans serif font with the text 'Hello I’m Salt, it’s very nice to meet you!', designed by The End Creative Agency.
Package design for Universal Restaurant, featuring an illustrated octopus, designed by The End Creative Agency.
Different views of the salt shakers for Universal Restaurant, showcasing the branding and packaging design created by The End Creative Agency.
An animated GIF showing the top section of the salt shaker for Universal Restaurant, designed by The End Creative Agency.
Full layout of the packaging design created by The End Creative Agency for Universal Restaurant in Victoria, Australia.
A black-and-white illustration of an octopus for Universal Restaurant, designed by The End Creative Agency.
A white sans-serif text on a black background, part of Universal Restaurant's salt shaker packaging design, designed by The End Creative Agency.
Playful salt shaker design created for Universal Restaurant by The End Creative Agency in Sydney.
Universal Restaurant salt shaker shown in a dining setting, designed by The End Creative Agency.