Universal Restaurant website design

Branding

Animation

Website design

Art direction

Web development (WIX)

about this project

Universal Restaurant is a celebration of Italian comfort food. 

The typography is clean but layered, with contrasting styles and clever compositions that hint at the restaurant’s long history. The goal was to create a brand system that can either be adventurous or calm and formal, depending on what is required at the time. This generated surreal and unexpected compositions that were made to fire curiosity. The design intends to amuse, captivate and delight, capturing the hearts of the restaurant’s patrons.

Type-wise, the identity is simple and elegant to balance the unexpected and playful nature of the photographic elements. The brand personality translates across all deliverables.

The adventurous imagery conveys that this is not your average Italian, while the restraint and refinement used in the typography echoes the quality of the food. The result is a memorable brand identity that’s recognisable and relatable.

Responsive website design for Universal Restaurant, displayed across mobile, tablet, and laptop devices. The layout features a clean typography contrasting with the bold imagery, designed by the graphic design agency The End Creative Agency in Sydney.
Design of the homepage of the Universal Restaurant website shown on a tablet, created by The End Creative Agency, a Sydney-based graphic design agency.
Typography from Universal Restaurant's website, designed by The End Creative Agency, a Sydney-based graphic design agency.
A scrolling animation of the Universal Restaurant homepage, designed by the designers at The End Creative Agency.
A playful stop-motion animation for the website of Universal Restaurant located in Victoria, Australia, where a cat turns toward a rotating pizza, on a background with leaves. Designed by the designers at The End Creative Agency.
The contact and location section for the website of Universal Restaurant, featuring an elegant typography and minimal design, created by The End Creative Agency, a Sydney-based graphic design agency.

The logo was partially redesigned by The End Creative Agency in around 2014. The aim was to bring more of a historic, thoughtful feel to the brand. The word “UNIVERSAL” was from the previous iteration of the logo and was updated with a new design of the word “Restaurant”.

An animated website section for Universal Restaurant's 'Functions' page, where the top image changes, designed by the graphic design agency The End Creative Agency in Sydney.
An animated website section for Universal Restaurant's 'School Groups' page, designed by the designers at The End Creative Agency.
An animated website section for Universal Restaurant's takeaway page, featuring playful typography and a UFO icon, designed by The End Creative Agency, a Sydney-based graphic design agency.
A full view of the Universal Restaurant homepage, created by The End Creative Agency, a Sydney-based graphic design agency.